Leading Through Persuasion


No matter what title or position you hold in your current organization, your success hinges upon your ability to persuade powerfully and "sell" effectively. It is no longer enough that you are creative, have profound expertise in the subject matter or are an eloquent public speaker. On top of that, you need to be good at reconstructing, customizing and presenting your ideas in a way which energizes, entices and inspires your team and your customers to share your beliefs and want to take action.

Learning Objective

  • Develop a solid structure of your content to resonate with the audience, persuade and create urgency for action
  • Establish and strengthen your credibility
  • Make smart decisions on your mode of delivery
  • Utilize the 6 factors of effective communications to get you noticed and promoted
Leading Through Persuasion